About me

My journey into design started at UC San Diego, where I studied Cognitive Science with a specialization in Design and Interaction—basically, I learned how people think and how design can make their lives better. I paired that with a Business minor because great design needs to solve real business problems, not just look pretty.

Throughout college, I dove headfirst into UX projects and worked with several startups on everything from user research to marketing strategy. I've always been drawn to the challenge of taking complex ideas and making them clear, compelling, and actionable.

What really drives me is the intersection of psychology and business—understanding not just what looks good, but what actually motivates people to take action. Whether it's a website that converts visitors into customers or a brand message that sticks in someone's mind, I'm fascinated by the strategic thinking behind design decisions that work.

Outside of work, you can find me trying new recipes in the kitchen, learning the piano, and exploring new coffee shops.