MHCG
Increasing client leads with optimized user flows
Increasing client leads with optimized user flows
Skills: UI design, copywriting, user flows, SEO, Wix
Skills: UI design, copywriting, user flows, SEO, Wix
Skills: UI design, copywriting, user flows, SEO, Wix
My role
My role
UX/UI designer
UX/UI designer
Copywriter
Copywriter
Project manager
Project manager
Timeline
Timeline
March 2025 - September 2025
March 2025 - September 2025
Deliverable
Deliverable
Re-designed 30 page website
Re-designed 30 page website
Problem
Mental Health Counseling Group is a group of therapy clinics operating in 4 different areas of Texas: Sugar Land, Katy, Fulshear, and Austin. When I joined the team, their website was very compartmentalized. Each location had its own page, but all of the pages looked different and had different content. The website lacked cohesion from page to page. While in some places the design was disjointed, sometimes in an attempt to unify the locations, the locations were actually misrepresented. For example, the services page was vague, and didn’t accurately represent the services offered at each location. There also wasn’t a centralized booking page that gave users access to all of the locations.
Mental Health Counseling Group is a group of therapy clinics operating in 4 different areas of Texas: Sugar Land, Katy, Fulshear, and Austin. When I joined the team, their website was very compartmentalized. Each location had its own page, but all of the pages looked different and had different content. The website lacked cohesion from page to page. While in some places the design was disjointed, sometimes in an attempt to unify the locations, the locations were actually misrepresented. For example, the services page was vague, and didn’t accurately represent the services offered at each location. There also wasn’t a centralized booking page that gave users access to all of the locations.
Overall, the website suffered from an inability to represent the brand, MHCG, and the unique qualities of each individual location accurately.
Solution
To establish a recognizable brand, I helped the founder choose a brand color, a deep teal color. This color was used to emphasize important information on the page.
To establish a recognizable brand, I helped the founder choose a brand color, a deep teal color. This color was used to emphasize important information on the page.
To establish a recognizable brand, I helped the founder choose a brand color, a deep teal color. This color was used to emphasize important information on the page.
To ensure users understood MHCG's impact, I wrote copy for the website that reinforced their central claim of providing evidence based therapy. I ensured that the copy was straight and to the point as well.
To ensure users understood MHCG's impact, I wrote copy for the website that reinforced their central claim of providing evidence based therapy. I ensured that the copy was straight and to the point as well.
To ensure users understood MHCG's impact, I wrote copy for the website that reinforced their central claim of providing evidence based therapy. I ensured that the copy was straight and to the point as well.
To communicate MHCG's offerings effectively, I added a robust service page that gives more details into the services provided and shows which counselors offer each specific service, as well as the location each counselor works at.
To communicate MHCG's offerings effectively, I added a robust service page that gives more details into the services provided and shows which counselors offer each specific service, as well as the location each counselor works at.
To communicate MHCG's offerings effectively, I added a robust service page that gives more details into the services provided and shows which counselors offer each specific service, as well as the location each counselor works at.
To provide intuitive navigation I added a more specific call to action,“Find a counselor,” to the booking page. This CTA leads users to a page that allows them to choose their location and then proceed with the booking process.
To provide intuitive navigation I added a more specific call to action,“Find a counselor,” to the booking page. This CTA leads users to a page that allows them to choose their location and then proceed with the booking process.
To provide intuitive navigation I added a more specific call to action,“Find a counselor,” to the booking page. This CTA leads users to a page that allows them to choose their location and then proceed with the booking process.
One restraint I worked around was each location's individual Simple Practice plug-in for booking, which de-centralized the booking process onto 4 different web pages based on the clinic's location. Each location had its own individual Simple Practice account for operational reasons, which prevented the creation of one booking plug-in. I would have liked to fully centralize the booking process on one page, but my client and I decided to prioritize the clinics' needs for their own accounts.
I worked around this by creating a booking page that led users to a page that allowed them to choose their location. Once the location was chosen, they were automatically taken to the Simple Practice booking plug-in.
One restraint I worked around was each location's individual Simple Practice plug-in for booking, which de-centralized the booking process onto 4 different web pages based on the clinic's location. Each location had its own individual Simple Practice account for operational reasons, which prevented the creation of one booking plug-in. I would have liked to fully centralize the booking process on one page, but my client and I decided to prioritize the clinics' needs for their own accounts.
I worked around this by creating a booking page that led users to a page that allowed them to choose their location. Once the location was chosen, they were automatically taken to the Simple Practice booking plug-in.
Results
32%
increase in client first-time consultation calls scheduled through the simple practice website plug-ins
increase in client first-time consultation calls scheduled through the simple practice website plug-ins
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Olivia Courvelle
Olivia Courvelle
Olivia Courvelle
Olivia Courvelle